EveryMatrix, an online gaming developer, has just announced that they will be partnering with World Match, a leading software provider for the online gaming industry in Europe. World Match have a strong presence in the Mediterranean countries after having been launched in 2003, and they are constantly in the process of evolving and improving on the online casino games which they provide to the industry. These two companies are both committed to offering the best possible games to their clients, and so this is certainly a great partnership which is set to produce some fantastic results.
EveryMatrix Chief Executive Ebbe Groes says, “World Match is one of the earliest adopters of the Flash technology for casino games, evidence of their commitment to Research & Development and a reason why they are so well established in Europe, in particular, with a strong presence in regulated markets. Hence, it’s with great pleasure that we now have entered into an agreement to add their games to the ever-growing offering in the EveryMatrix Casino Engine – which we look forward to showcasing at the ICE Totally Gaming 2014 Exhibition in London, 4th–6th February 2014.” There is already a lot to look forward to at the ICE exhibition, which will attract big names from all corners of the industry, but this latest addition to the line up is sure to turn plenty of heads as it will be the first time that we get a glimpse of the work that the two developers have been doing together. It is certainly significant that the games will be added to the EveryMatrix game engine rather than the other way round, so we can certainly consider them to be the driving force behind this partnership and the dominant force within it, which will have some effect on the outcome for sure.
World Match Executive Director Andrea Boratto says, “World Match is committed to constantly evolving, with our games both delivered on our own platform and via third-party relationships, such as the one we have now struck with EveryMatrix. World Match already has a strong position in the Mediterranean countries and with this new deal we look forward to entering new territories via the EveryMatrix casino network.” The online casino industry is constantly expanding and growing in all areas of the world, so it is important for companies like this to be able to make their mark in areas which are outside their home markets and to create a more global audience of fans who will be waiting for each and every release that they unveil. Not only does this make better business sense in terms of the profits which can be gained, but it also means that online casino operators would have a better chance of choosing this game engine to run their casino software than any other, as they know that it will be popular in several different areas of the world and will therefore draw in more players to them.