The online casino operators Betfair have recently announced a deal with online casino developers Microgaming which will allow them to use the Quickfire suite of games on their sites. This new deal will represent a real coup for the casino, which will now be able to run all of the Quickfire games including slot machines, video poker, online craps, and other casino classics. The Quickfire suite has proven to be very popular indeed ever since being launched by Microgaming, and includes online casino games as well as mobile games for the players at Betfair to try out.
Betfair are one of the biggest online betting and gaming operators in the world, and particularly in the UK, having been founded in 1999. Now almost 1,000,000 players around the world use Betfair’s products, of which there are three: Exchange, the sports book, and their gaming area. The new agreement with Quickfire will certainly increase their gaming reach, as it means that they will have access to all of the Quickfire casino and mobile content immediately. The product manager at Betfair, Niki Longmuir, commented on the new partnership in an official statement. She said, “What particularly impressed us with Quickfire, powered by Microgaming, was the volume and quality of content as well as the commitment to deliver new, innovative games on a rolling basis. We believe that their games fit extremely well with our player demographic, particularly the mobile and tablet offering, which comprises some of the most advanced mobile games in the marketplace. As technology continues to advance we feel assured that Quickfire will provide is with timely and suitable content to meet our consumers need.” It seems that everyone at Betfair is very happy with the new deal, and they also believe that it is going to make a real difference to the business and how successful it can be.
There is a good feeling about the deal on the other side too, as the head of Quickfire, Ashley Sandford-Sykes, indicated when discussing the deal recently. He said, “Quickfire will be the perfect addition for Betfair; our headline slots, branded content and mobile specific games will undoubtedly meet the requirements of their broad player base. Betfair is a welcome addition to the Quickfire platform and we look forward to a long-standing relationship with them.” These are certainly big words, which seem to indicate that there is a real confidence within the company as to the ability of Quickfire to meet the needs of any operator, no matter how big they may be. Quickfire does certainly offering credible gaming experience for both players and operators alike, with a core suite of over 400 casino games which are updated with free quality product updates and new games every single month. They are often the biggest items in the news reports, which just adds up to show how very popular the Microgaming suites really are. This is certainly good news for both companies in terms of the future.