The results are in for a lot of companies from the ICE Thirdly Gaming exposition, and after the show closed there was a lot of delight felt by the Blueprint Machines team. They are a subsidiary of the Gauselmann software company, and while you may not find their work available at the online Casino Titan they are certainly a very big force within land-based gaming. It seems that there is a very keen appreciation felt for the video-based reprogrammable Category C and B3 machines which are offered by Blueprint, as they managed to write many orders for them which will boost company profits and are very much welcome.
One of the orders was a 1000 machine purchase of Genie cabinets which contain the software created by their parent company, which was picked up by Sceptre Leisure. They had also seen substantial orders from Playnation and the distributor AMG Leisure. The orders certainly added up to several hundred units each at least, which means it is a very good result for the company and that they are starting to gain a lot of momentum within the UK market. The CEO of Sceptre Leisure, Ken Turner, stated that his company have been using the Genie cabinets in their UK estate for every year and that they were starting to become very popular. He added: “The combination of adp Gauselmann cabinets and Blueprint software is very dynamic.” Meanwhile, there was more repeat business for Playnation, as their CEO Adam Hodges revealed that they were actually following up on an initial order which was placed six months ago. “The games were so successful that we are ordering a substantial additional quantity. We will put the Blueprint content into our server-based gaming motorway estate where we operate with Moto, Roadchef and Welcome Break. We now have first-hand experience of the success of Blueprint machines in adp Gauselmann cabinets and there is no question that they are the best-performing games on the market,” he said.
There was even further praise from AMG, where the joint marketing director, Mark Sowray, said that the B3 machines were some of the best on the market and that they would not be remaining in stock long at AMG as they were set to sell out quite quickly. This is fantastic news for the slot machine creator’s, as it means that they are really gaining a proper market within the UK which will allow them to continue on with business in the future and potentially set up a loyal customer base who are waiting for their machines each time that they are released. It is always interesting to take a look at the land-based casino market and how well it does at events such as this, because we tend to spend a lot of time talking about the online industry and how quickly it is moving and developing – but the land-based venues are still doing very well too, and that is something that we should not forget.